Using their new tagline “Because it Matters” as a basis for the overall theme for this new look. I tried to go beyond the typical stock photography and create a bright eye-catching and illustrative series that brings the message to the forefront with the graphic as a supporting feature. The colors are organized by product type (.ie savings, loans, business banking etc.)
We also wanted to highlight the social media aspect by welcoming the customer to share what matters to them. In order to start conversations based around what the bank can do to help people achieve their financial goals, using the hashtag #becauseitmatters.